This is part two of our article on web conferencing ROI based on the Frost & Sullivan and WebEx document dedicated to the return on investment for web conferencing services.
In part one of this article, we have established that the main benefits which can be derived from web conferencing are not forcibly those that seemed obvious at first sight. The prominence of the productivity factor is obvious.
However, one still has to build a business case around that and try and estimate how much productivity can be derived from the usage of this ICT tool, and what impact it can have on either sales, profits, or even other business factors such as the investment of this productive time into other activities which in turn can generate either more revenue and profits or even lead to a leaner organisation.
> read on at this address on the Business Value & ICT blog
it’s not just GREEN IT …
It’s not just with Green IT that ROI calculations are a must. Conferencing is very much at the centre of most discussions on that topic at the moment. I believe that Cisco’s much touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda. The recent interest in environmental issues (as in our new CO2 saving tool) – no longer disconnected from business – has also triggered an outstanding revival in the conferencing market. Similarly, the accelerating pace of globalisation and the fact that business teams are now increasingly scattered across different regions is no longer a subject for the likes of Charles Handy (who warned us more than 13 years ago that virtual organisations were our future) but a reality that almost all knowledge employees have to live with and a potential opportunity that the most nimble of us can leverage. No doubt then that the demand for conferencing tools is rising.