enterprise collaboration matrix: positioning the various types of services

I’ve already had the opportunity to touch on the important subject of the return on investment of Web conferencing in a previous post published in three separate instalments on this very blog. One of the questions that came to my mind following that post is related to the comparison between various conferencing modes. Telepresence may be on top of the media agenda at the moment, but I don’t think that this will make the need for different types of conferencing modes any less important. On the contrary, the advent of telepresence is breathing life into this entire industry. This is a typical example of a competitive advantage applied to an industry as a whole, as Michael Porter would have it.

Having established this fact, what is the difference between the various conferencing modes and what makes them complementary rather than mutually exclusive? I have attempted to represent a number conferencing alternatives in the following slideshow in order to highlight how complimentary all these solutions could be.

  • read on at this address on the Business Value & ICT blog by Orange

ROI study sheds light on web conferencing business business benefits (1)

it’s not just GREEN IT …

It’s not just with Green IT that ROI calculations are a must. Conferencing is very much at the centre of most discussions on that topic at the moment. I believe that Cisco’s much touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda. The recent interest in environmental issues¬† (as in our new CO2 saving tool)¬† – no longer disconnected from business – has also triggered an outstanding revival in the conferencing market. Similarly, the accelerating pace of globalisation and the fact that business teams are now increasingly scattered across different regions is no longer a subject for the likes of Charles Handy (who warned us more than 13 years ago that virtual organisations were our future) but a reality that almost all knowledge employees have to live with and a potential opportunity that the most nimble of us can leverage. No doubt then that the demand for conferencing tools is rising.

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