Corporate Blogging is Dead, Long live Content Marketing! – 2013 survey results

ShareTweetShareI am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Read More

How are companies marketing online?

ShareTweetShare The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains … Read More

Word-of-Mouth or when the unbiased opinion is trusted around the globe

ShareTweetShareAll recent studies demonstrate that word-of-mouth (“WOM”) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is therefore becoming essential … Read More