is Email a necessary or Unnecessary evil? (interview with IBM’s Luis Suarez)

ShareTweetShareI have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Read More

Google Plus Engagement Leaves Big Data Experts Nonplussed

ShareTweetShareToday’s selection … Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms … Read More

scenarios for the future of social media – #blogbus

ShareTweetShareI put this presentation together at very short notice in order to facilitate asession organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, … Read More

4 suggested business models for Facebook to make money with its platform

value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now

For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.

current data is available for free

Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.

local vs. international social media platforms: a thorough study by Sofrecom

ShareTweetShareCarlos Jordan de Urries (left) and Chrystele Bazin (below), senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last … Read More

8 Tools For Online Reputation Management (ORM)

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.