10 Major Trends In Corporate Social Media Management (2/2)

This is part 2 of a two-part piece dedicated to the major trends in coroporate social media management, which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

10 Major Trends In Corporate Social Media Management (1/2)

8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale in multi-billion dollar companies (and smaller companies. In this piece which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

Amex wants to turn tweets into dollars

In March 2012, Amex decided to introduce a new plan (https://sync.americanexpress.com/twitter/Index) in order to turn its customers’ tweets into rewards. Participating brands include 1-800flowers.com, Best buy, Dell and H&M. Here is how Amex describes the service:

Sync your eligible American Express® Card with Twitter
Tweet the special offer #hashtags to load exclusive Cardmember offers directly to your Card
Save with an automatic statement credit when you make a qualified purchase in store or online with your synced Card

learn from the savviest European social media practitioners … and save £ 100 on ticket price

I will be taking part in the oncoming Social Media B2C Marketing Summit due to take place in London, on June 25th and 26th and as I am preparing for the event, I took a few moments to dig my teeth into the programme and I realised it’s not a conference but the conference on European Social Media … absolutely packed with extremely high profile social media managers from some of the most prominent European brands. It was high time something was done to catch up with the likes of Blogwell in the USA, and here it is, right at our door, so it’s an event you shouldn’t miss.

(1/10) My top 10 tips for implementing social media

ShareTweetSharenote: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor this is part 1 of an article which is being … Read More