A Search Engine Optimisation (SEO) survival guide for marketing managers (part 2) – unabridged

ShareTweetShare note: this is part 2 of 2 in a series of articles on the subject of SEO and marketing, originally published at Bnet.co.uk. This piece is the unabridged version … Read More

A Search Engine Optimisation (SEO) survival guide for marketing managers (part 1) – unabridged

ShareTweetSharenote: this is the unabridged version of a post originally published at Bnet.co.uk SEO is a serious marketing tool Of all the topics surrounding the web, there is one which … Read More

8 Tools For Online Reputation Management (ORM)

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.