Likeminds keynote presentations: the ultimate recap

the lineup of Likeminds speakers in Exeter - Feb 2010 (Photo by Ben Ellis)

Likeminds was this extraordinary event which took place at the end of February in Exeter, UK with a great lineup of speakers (I’m talking about the other participants). The likeminds organisers have now completed the upload of all the videos for all the keynotes and they are now available at Here are short-cut links to the presentations in alphabetical order :

  • Jonathan Akwue on An Outsiders View of Social Media (Jonathan Akwue opens up Like Minds, February 2010, with a keynote on Social Media, mix tapes and saving lives)
  • Olivier Blanchard on Social Media Integration (Olivier Blanchard presents the master class of Social Media integration)
  • Chris Brogan on Making Social Media Useful (Chris Brogan delivers the last keynote at Like Minds, February 2010, on what it takes to make Social Media successful is to make it useful)
  • John Bell on the CMO’s Dilemma (John Bell, MD of Ogilvy 360° Digital Influence, discusses Social Media tokenism in what he calls ‘The CMO’s Dilemma’ at Like Minds 2010)
  • Yann Gourvennec on Building Outstanding Advocacy (Yann Gourvennec discusses how Orange have approached B2B advocacy) 
  • Joanne Jacobs on Emerging People-to-People Communication (Joanne Jacobs on the successes and failings of augmented reality technology)

The cherry on the cake:

  • Like Minds: In 4 Minutes (A 4 minute trailer to give you a little espresso of Like Minds) 

building outstanding brand advocacy with social media: a matter of hard-work!

Building outstanding brand advocacy with social media

Here is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social media”.

I’m not too certain about the title, I would not like to be perceived as a smug b*****d who thinks he has succeeded and looks at his results, self satisfied and over assertive.

I like implementing innovation through trial and errors, and above everything, it’s hard-work that I value (I already mentioned a few things about that in my latest piece on Scott Berkun’s myths of innovation). This presentation, this story is just about that: hard-work. If there is one thing I should be entitled to be proud of it’s that one.

Now, you can watch it and enjoy!

keynoting at Likeminds 2010, Exeter on behalf of Orange Business Services

At the end of February (26-28), I will be a keynote speaker at the LikeMinds summit in Exeter, Devon. Likeminds is organised by Scott Gould (@Scottgould on Twitter), and I owe this presentation to Olivier Blanchard‘s recommendation. Olivier is the author of the renowned and top-notch Brandbuilder blog and I happened to bump into him at our latest SMBC Atlanta Blogwell conference last November 2009.

This conference is dedicated to some of the best business cases of 2009 on social media. As pointed out by Olivier, the ‘Social Media’ monicker isn’t probably very important. I had previously remarked in Atlanta that common understanding on that terminology was far from being a given. I am not really crazy about calling what we do Social Media by the way; and I wrote what I thought from day one (see here “Web 2.0 is dead, long live Social Media” – June 2008).

ReadwriteWeb is even more radical and suggests that we use  an entire different terminology (“mass opinion”), which I like even less. Whether it is debatable that “social media” is social and even more that it is a medium (I rather fancy it being a META-medium) mass opinion is in my eyes too reminiscent of the old world of mass marketing and mass media. So did we do all this to end up here? Much of an anti-climax I would say, so I won’t give in.

“What matters”, Olivier writes on his blog : “is that whether you used Facebook, Twitter, blogs, email, Ning, flickr, youtube, neighborhood canvassing, special events, phone calls, face-to-face interactions, sky-writing or any combination thereof to create human to human connections around a program, campaign, cause or brand in the last year – and it worked, we want to hear about it.”

that seems to be the sensible thing to say, needless to paraphrase it.

note: the word “campaign” is actually not my cup of tea. But I can understand that we Web and Neo Marketing experts can sometimes go a little bit too far, so I will try and withhold my Pinko Marketing revolution for a while. Well… I’ll try anyway, but I can’t guarantee that!

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