Amex wants to turn tweets into dollars

In March 2012, Amex decided to introduce a new plan (https://sync.americanexpress.com/twitter/Index) in order to turn its customers’ tweets into rewards. Participating brands include 1-800flowers.com, Best buy, Dell and H&M. Here is how Amex describes the service:

Sync your eligible American Express® Card with Twitter
Tweet the special offer #hashtags to load exclusive Cardmember offers directly to your Card
Save with an automatic statement credit when you make a qualified purchase in store or online with your synced Card

mobility in retail industry: main security challenges and prospects

This is an original guest post by Roger Hockaday (picture below and bio at the end of this piece), Aruba Networks. Aruba’s Atmosphere Corporate blog is dedicated to mobile devices. Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise (disclosure: Aruba Networks is also a North American customer of my company, Orange)