Discovery Channel on Shark Week at Blogwell: “enthusiasts are doing our marketing”

ShareTweetShareDiscovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the … Read More

what the cluetrain manifesto teaches us on social media … 11 years later

ShareTweetSharethis is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor OK, “markets are conversations” but keep on reading anyway … Read More

The Blog Council | Here are a few trustworthy corporate blogs

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

How are companies marketing online?

ShareTweetShare The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains … Read More