social media lessons from Lincuplive

today’s selection is…

A piece on Alastair Walker’s blog this morning. I met Alastair at Lincuplive at the end of February; The lincuplive social media conference was a real success, with hundreds of entrepreneurs and social media enthusiasts from all over the country and speakers from foreign lands such as myself. The pitches were great and the content superb, I felt energised by the sheer enthusiasm and positivity; whoever knows Celia Lacy, Tim Dowxning and Glenn Le Santo, the organisers, will  understand why. But it’s not just that, it’s the people in the rooms, the questions, the urge to know which small business and startup owner were showing which really made you feel part of something. Last but not least, there was this team of bloggers from Lincoln university, the pride of that once very rural town which is awakening to other lines of businesses and proving very dynamic. And there was this chap Alastair, a former sports journalist, and a very nice bloke, who was leading this team of young writers in such a professional manner ! At the end of my break out session I remember one of students coming to me; she was very excited because the piece she’d written had been the most retweeted: indeed, social media works, that was even the tagline for the event, and we proved it in Lincoln.

Alastair Walker with his team at lincuplive

Working with The Connected Generation | Social media and SEO from the North

Working with Lincoln University students at a social media conference called Linc Up Live, gave me an interesting insight into the future, and a remarkably bright, fast paced future at that.

The students in action at Linc Up Live, Feb 2012

Think about it for a moment; we browse online, from Amazon to Pinterest, our butterfly minds bookmarking products, gig tickets, experiences that shape our view of the world. Websites welcome us back by name; our virtual friends share our blogs, photos, music tracks or news links. Ours is a connected world.

The generation that are studying at Universities across Britain today are perhaps the first in history to have a digital footprint since childhood, a truly social strand to their DNA.

All twelve of the Lincoln Uni media team who arrived at the Doubletree Hilton for Linc Up Live had their smartphones at the ready, Twitter profiles set up and a good idea of what the event was about. Fact is, almost anything can be researched in seconds via Google. From laptop to X-Box – we’re all connected.

via Working with The Connected Generation | Social media and SEO from the North.

of influence and trust by 1000heads’ @joannejacobs #lul360

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the WOMM company 1000heads down under. Her pitch was about trust and influence and she took the opportunity of this last UK presentation for reinstating quite a few important facts.

[photo by Yann Gourvennec: http://bit.ly/picasayann]

what is really influence about?

Influence has been Joanne’s focus for the past 6 months. There are lots of tools for measuring influence and, some time ago, Joanne realised that she was having a great score on Klout just because she was broadcasting and tricking the systemHowever, all high scores on Kred or Klout (“nothing in social media can be spelt right” she maliciously commented) are based on activities and not influence. “Influence is much more subtle than that, it’s about how your circles perceive you”. And it’s got everything to do with how you are perceived, not how you speak.

don’t treat influencers as celebs

“Following someone doesn’t mean that you trust them” Joanne added. This is the basis for this session. “The worst thing you can do with an influencer is to treat them as a celebrity” Joanne said, because influencers are acknowledged for being independent and they can’t be forced into tweeting something and become a “loudspeaker for a brand”.  One has also forgotten that the whole rise of social media was the result of the disappointment with brands and how they were lying to clients.

Trust is the result of performance

“Trust is something which is developed through performance”. A lot of people come to me as a consultant and they ask me how to sell more widgets but social media consultants may not be the most  suited people to do that. Social media – and influencers – can help you with different ways of doing business, co-create for instance, changing the way you do business, but they can’t be used to help you sell stuff. You do need a decent website, Joanne added but if you have a very engaged audience, people will want you to engage on Facebook or Twitter, not your Website, they won’t read your pitches.

If, to an extent, she added “we all lie to each other”, “it’s because we want to project the right image of ourselves”, but there is a limit and this is when you are paid to produce fake comments.  “This isn’t influence she concluded, this is malicious commentaries online”.