knowledge
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Marketing & Innovation
Powerpoint: marketing’s main disease
Is Powerpoint a disease? My recent post on the true nature of infographics has prompted me to dish out this 10 year-old post by Giancarlo Livraghi which used to be available on my Visionarymarketing.com website. Even though some of its references are a bit outdated, nothing has changed since then, except…
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Digital technology
Can IT improve management’s vision of the reality of business?
Can IT improve business vision? In response to our initial post, C.R. asked for more details on how IT distorts management’s vision of reality. Given the work and resources that have gone into enterprise applications over the last two decades, he asks, why doesn’t IT feed back a true image…
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Digital technology
Building software to accurately reflect the work “place”
Building software to accurately reflect the work “place” Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite skeptical of the ability of software solutions to help them learn about the different realities of business practice. In spite of constant technological…
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