Wikipedia’s Jimmy Wales: 20 million articles in 270 languages –#istrategy (2 of 6)

On October 26, I attended the IStrategy conference in Amsterdam. Here is part 2 of the account of Jimmy Wales’s presentation on Wikipedia and Wikia.

to gather all the parts of this post together, just type:!

[photo by YAG: Chinese restaurants using the Wikipedia brand to name weird dishes ]

20 million articles in 270 different languages

with 420 million visits per month, Wikipedia is a behemoth even though “English growth is slowing down” according to its co-founder. Yet, other languages are soaring, namely those of emerging countries. Kazakhstan for instance is a fast-growing contender, but nothing like Chinese (Wikipedia has now been allowed there even though pages like that on Tienanmen Square are still filtered according to ‘Jimbo’).

Censorship issues and usage in China

“Wikipedia doesn’t want any involvement with censorship” Jimmy Wales declared. Even though he has contacts with Chinese officials, he said he didn’t want to hear the complaints about the content being supposedly inadequate. “I’m still waiting to hear the complaints” he added. Yet, whether this is due to censorship or not, and despite the growth he described early on, and regardless of the Chinese habit to recycle the Wikipedia brand name in weird and hypothetical dishes (see photo above), “usage is still lagging behind” in the  Middle Kingdom.

Wikipedia’s Jimmy Wales: What Wikipedia is really about – #istrategy (1 of 6)

On October 26, I attended the IStrategy conference which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE, but I must confess I also attended the conference in order to listen to Jimmy Wales who gave us an overview of his celebrated online encyclopaedia: Wikipedia. I was there in the front row, with my notebook in my lap. Here is the account of Jimmy Wales’s most impressive presentation, a good means of taking a bit of hindsight and LAN learning to know better a collaborative website which everyone uses but few have in-depth knowledge about.


to gather all the parts of this post together, just type:!

[photo by YAG: Jimmy Wales on stage at iStrategy in Amsterdam on October 26]

who is using Wikipedia?

Was Jimmy Wales introductory question to the audience and not surprisingly, everyone raised their hands. “who has edited Wikipedia?” Was question number two and a couple of dozen delegates raised their hands this time, which shows that the audience was really upmarket. It also demonstrates a known fact, i.e. that only a fraction of users are content producers, and that most of them are content with the ability to look at others users’ entries.

no free beer

Wikipedia is “based on the concept of free software” Jimmy Wales went on. But free, in that instance, doesn’t mean that it’s free in “the free beer sense of the term” he added. What it really means, he explained, is that “everything that goes into Wikipedia can be reused and redistributed, repurposed for all kinds of things, namely the translation into a number of languages”.

what Wikipedia is … and isn’t about

Wikipedia is meant to be “the sum of all human knowledge”. A somewhat bombastic boast I would say, for there are instances in which, the online encyclopaedia is delivering false information; this should not be forgotten, even though – like me – one really dotes on the project, the crosschecking of information is a necessary and unavoidable process.

Regardless, what Jimmy Wales was hinting at was that the purpose of the online collaborative project is to collect information on Hamlet for instance, not to be a repository of everything regarding Hamlet, let alone to “keep a copy of Hamlet” he said. It’s about describing and debating Hamlet… and other subjects.

in comes Wikia

At the end of his introduction, Jimmy announced that the Wikimedia foundation (i.e. the non-profit organisation he is heading) has launched a new project which caters for those wanting to debate Hamlet, and other subject, on and on and on. This new project is called Wikia. But before we delve into this new venture, I remember that Jimmy Wales gave us an overview of Wikipedia and how it’s being used worldwide; this will be the subject of a few other posts on this blog… Stay tuned!

iStrategy digital conference in Amsterdam with Randi Zuckerberg and Jimmy Wales …

supercharge your digital strategy in Amsterdam on October 26

October 2011 is rather fretful. I keep telling my wife that I need to put down my suitcase and stay put but how could I when the world is buzzing with exciting events like the iStrategy global digital media conference which will take place in Amsterdam on October 25 and 26?!

At this conference, on October 26, I will be keynoting on social media ROI/ROE but I will keep this for a later post. today, I would like to focus on the program first. The array of speakers is truly amazing, the program is second to none, and here are some other highlights from that list of keynotes which you shouldn’t miss:

  • Randi Zuckerberg will open the session with a keynote on the future of online banking. Mr Z’s sister will namely deliver her top 10 tips to maximise your brand on… Facebook of course!,
  • Tim Callan from Melbourne IT (disclosure: I am a client) will deliver a pitch on the new GTLD program by ICANN. Don’t miss this, MIT are the world’s most revered experts in this domain (their Chief Strategy Officer is Dr Bruce Tonkin, one of the world’s leading experts in domain name strategy),
  • Last but not least, Jimmy Wales, founder of Wikipedia, will describe how collaboration is changing not just encyclopaedias, but the whole world. Mr Wales’s keynote is entitled: “the wiki world“.

There will be plenty more speakers, like Facebook’s Julien Codorniou and Laurent Delaporte from Microsoft. Stay tuned on this blog, I will soon give some details about my keynote on “social media ROI/ROE”.