Amsterdam iStrategy conference digest – #istrategy

today’s selection is …

The very thorough and embarrassingly eulogistic review of day 2 of the iStrategy conference which took place in Amsterdam on October 26. The report was written by Bertram J. Croesn (@BertramCroes) a Spotzer Media Intern, and self-proclaimed Budding Writer, Marketer, Musician, and Observer of the World. Thanks Bertram for the nice words!

[panel discussion 1 on the morning of day 2 at the istrategy conference in Amsterdam]

[Review] #iStrategy Conference Amsterdam Day 2

As soon as I woke up in the morning, and without checking SEOmoz, I knew what the keyword for the day would be: opportunity! Given this unique chance to rub shoulders with the buffs in the industry, I inserted my spongiest of brains and proceeded to the Park Plaza Hotel near Schiphol International Airport, where the event was held. I was meeting up with my colleague and supervisor, Spotzer Media Group’s own Social Specialist, Nicolas Griffioen (@NicoGriffioen), who kindly provided me entrance to day two of the iStrategy Digital Marketing Conference (@iStratBuzz) here in Amsterdam.

Audience Engagement, User Experience and Social Monetisation

Upon receiving my nametag, we headed into the large conference area of the hotel, where we docked and prepared for the first panel discussion on Audience Engagement, User Experience and Social Monetisation. Here we got the inside scoop from social media celebrity and VP Brand Development at Tampa’s Head of Lettuce firm, Amber Osborne (@MissDestructo) as she shared some funny anecdotes on yams and experiences on what got her where she is today. I was particularly keen on hearing what Warner Music’s Ritch Sibthorpe (@RitchSibthorpe) had to say, mostly because of my interest in music and the industry. We got kicked off with a successful campaign they collaborated on with pop sensation Katy Perry. I jokingly tweeted that I wondered if I could slip him a demo, instead I did the next best thing.

via Nicolas Griffioen’s Blog : review of iStrategy conference day 2

iStrategy Amsterdam : keynote on social media ROI/ROE – #istrategy


As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture on the left-hand side. 

The ROE/ROI debate and controversy is still rankig very high on the Marketing agenda as shown in this post on the Sysomos blog entitled “Is Social Media ROI That Important!”Actually, 4 years ago, I was thinking like that too, as stated in this old blog post I wrote late in 2008 and republished in 2009 entitled “Beyond the ROI Issue”. 

Nowadays though, I rather disagree that the “numbers are so low”. We are spending more and more, and that – whether we like it not – means that there must be a shift in our attitude. So, while we need to measure things, there is a requirement for us to:

  1. dissociate ROI from just sales (savings work too!)
  2. dissociate ROI and ROE (which is also a valid measure)
  3. know what we measure and what with
  4. take all this with a pinch of salt as the goalposts keep moving and we need to adjust constantly (the “Klout” index for instance keeps shifting.

I will be keynoting on this subject in Amsterdam, and you can catch a glimpse of the slides

See you at the iStrategy conference which is due to take place in Amsterdam next week.

iStrategy digital conference in Amsterdam with Randi Zuckerberg and Jimmy Wales …

supercharge your digital strategy in Amsterdam on October 26

October 2011 is rather fretful. I keep telling my wife that I need to put down my suitcase and stay put but how could I when the world is buzzing with exciting events like the iStrategy global digital media conference which will take place in Amsterdam on October 25 and 26?!

At this conference, on October 26, I will be keynoting on social media ROI/ROE but I will keep this for a later post. today, I would like to focus on the program first. The array of speakers is truly amazing, the program is second to none, and here are some other highlights from that list of keynotes which you shouldn’t miss:

  • Randi Zuckerberg will open the session with a keynote on the future of online banking. Mr Z’s sister will namely deliver her top 10 tips to maximise your brand on… Facebook of course!,
  • Tim Callan from Melbourne IT (disclosure: I am a client) will deliver a pitch on the new GTLD program by ICANN. Don’t miss this, MIT are the world’s most revered experts in this domain (their Chief Strategy Officer is Dr Bruce Tonkin, one of the world’s leading experts in domain name strategy),
  • Last but not least, Jimmy Wales, founder of Wikipedia, will describe how collaboration is changing not just encyclopaedias, but the whole world. Mr Wales’s keynote is entitled: “the wiki world“.

There will be plenty more speakers, like Facebook’s Julien Codorniou and Laurent Delaporte from Microsoft. Stay tuned on this blog, I will soon give some details about my keynote on “social media ROI/ROE”.