iSTrategy Amsterdam
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digital marketing
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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