ROI study sheds light on conference benefits (2)

In part one of this article, we have established that the main benefits which can be derived from web conferencing are not forcibly those that seemed obvious at first sight. The prominence of the productivity factor is obvious.

However, one still has to build a business case around that and try and estimate how much productivity can be derived from the usage of this ICT tool, and what impact it can have on either sales, profits, or even other business factors such as the investment of this productive time into other activities which in turn can generate either more revenue and profits or even lead to a leaner organisation.