IBM
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Digital technology
Blade Network Technologies and IBM: plans for the future
Back in June 2010, we visited Blade Network Technologies, a Nortel spin-off which was doing exceptionally well in the data centre business by providing networking infrastructure and services within the data centre. Blade Network Technologies and IBM: plans for the future A concept Vikram Mehta had described as being the…
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Marketing & Innovation
What is a trusted advisor and how do you become one?
You may not yet be familiar with Cisco and its ‘trusted advisor’ approach – in which the equipment provider is raising the bar and advising its clients rather than just selling to them. But what is a ‘trusted advisor’ and how do you achieve that status? Professor Lee Schlenker from…
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