Horowitz recognises Google+ is late to market but announces growth

Where is Google+ at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! [this post was originally written live from Le Web 12 in London on behalf of the live.orange blog]

“Google search had a very short-lived memory and Google+ has been introduced to change that. Google+ is helping us understand our users betters and provide better services to them” Horowitz said as an introduction. As a proof of how Google wants to improve the user experience of its social media platform, he pointed out that Google Local has been made a part of Google+ for a couple of weeks. “The idea is for Google to improve existing services by enhancing them with the power of sharing”.

Google+ (plus?) dwindling, Google Buzz going and Diaspora begging for money

One of Forbes’s contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google’s network is still growing. That seems to be th ecase, with Larry Page’s announcement of 40 million users last Thursday. It has yet to be proven how many actually use it. Last week, there were more comments about how an engineer screwed up with the sharing system, than about the actual number of users of the platform though – by the way, the said engineer argued that this was not a platform and that the problem was there. Last but not least, mashable took a stab at Google’s execs about the fact that they weren’t eating their own dog food. Maybe they feel a bit iffy about having to start their Facebook network all over again? Last but not least, all diaspora “users” received an email last week in which the new social media star was begging for money. Off to a bad start it seems. I personally opened my account, understood the principle but saw no added value in it I’m afraid. I know that it is said that Google+ mimicked their interface and not the other way round, but yet … By the way, as Worstall mischievously points out, is this Google plus ou Google+? He may not be a social media guru, but he asks very valid questions (excerpts per below and link to main Forbes article). At any rate the shift towards Google+ is now complete, due to the phasing out of Google Buzz (and that was revealed only a few hours ago).

Diaspora, the open project to rekindle social media (not to kill Facebook)

“Diaspora isn’t about killing Facebook or Google+”, the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web”. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus James Barisic. At first sight, Diaspora looks very much like Google+ with its “your aspects” links on the left-hand side, which link to Friends, Family, Work relations and acquaintances.

the Google+ Circle ease-of-use mystery

Now that the dust has settled a bit on Google Plus and that there are – supposedly – more than 25 million users, or at least registered not-so-active users, of this service, I am still trying to figure out what I could do with it. Bloggers blogging about bloggers – of which I am I suppose – are using it almost automatically (because one has to!) whereas other users are still few and far between (see text at the bottom). However, when asked, most users point out the ease of use of Google Plus Circles when it comes to explaining why the service is great and why it might succeed. However, I must admit that I am still puzzled by that feature.

8 Tools For Online Reputation Management (ORM)

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.

Google’s privacy threat? not so serious Guardian says

Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman’s point in this article is that Google obviously has all the means to massage piles of data about users and usage patterns and even do evil things with them but that Google doesn’t have an obvious vested interest in using this data in the wrong way, or rather that it has yet to be proven that it has.