engagement
-
social media & social networks
Google Plus Engagement Leaves Big Data Experts Nonplussed
Is this piece in Adweek about Gigya’s insights regarding Google Plus and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. Google Plus Engagement Leaves Big Data Experts…
Read More » -
social media & social networks
A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
Read More » -
social media & social networks
Evidence on engagement rates on facebook shows little interaction
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…
Read More »