Amex wants to turn tweets into dollars

In March 2012, Amex decided to introduce a new plan (https://sync.americanexpress.com/twitter/Index) in order to turn its customers’ tweets into rewards. Participating brands include 1-800flowers.com, Best buy, Dell and H&M. Here is how Amex describes the service:

Sync your eligible American Express® Card with Twitter
Tweet the special offer #hashtags to load exclusive Cardmember offers directly to your Card
Save with an automatic statement credit when you make a qualified purchase in store or online with your synced Card

Chinese Internet: the global battle has begun (1/2)

In a previous series, Alban Fournier, our globetrotter who fell in love with Asia warned us that China was the next worldwide International giant in the making. In this piece, he is expatiating on this previous report and delving into the details of what makes Chinese Internet players stand out from the crowd.

[this report is published in instalments, type http://bit.ly/albanchina2 to put all the pieces back together]

Chinese Internet industry ready to grow beyond borders (2/2)

A success story called Tencent

Founded in November 1998, Tencent has grown into China’s largest and most used Internet service portal. In its ten year history, Tencent has been able to maintain steady and fast paced growth. In 2005, Tencent entered the social network market with QZone and Internet shopping with PaiPai.com platform. In 2006, the firm decided to compete directly with Baidu and Google with the launch of the Soso search engine.

Chinese Internet industry ready to grow beyond borders (1/2)

China will be the World’s next Internet giant!

Which Internet company generates the greatest number of micro transactions for virtual goods on a daily basis? If they were asked this question, most of our Western readers would undoubtedly mention Google, or Facebook and they would be wrong. In this piece, I will explain why China is virtually the only country that is able to compete with the United States of America with regard to the growth of its Internet industry.

the status of Social Media in the Middle East straight from the Arabian horse’s mouth in Cairo

ShareTweetShareI have just come back from Cairo, where I was invited by the heads of the Cairo Orange Labs (see the video here) and their French counterparts in order to … Read More

A Search Engine Optimisation (SEO) survival guide for marketing managers (part 1) – unabridged

ShareTweetSharenote: this is the unabridged version of a post originally published at Bnet.co.uk SEO is a serious marketing tool Of all the topics surrounding the web, there is one which … Read More

The Blog Council | Here are a few trustworthy corporate blogs

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.