#csmb2c
-
social media & social networks
Useful Social Media: What social media tool for what message?
I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation,…
Read More » -
social media & social networks
A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
Read More » -
social media & social networks
SAS can’t buy followers but it knows how to attract customers
The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…
Read More » -
social media & social networks
KLM shows how to pilot social media for one’s clients’ benefit
KLM’s Anna Ketting showed us how to pilot social media for one’s clients’ benefit. She was presenting for KLM today at the usefulsocialmedia conference. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. 70% of its traffic to KLM.com…
Read More »