ShareTweetShareI am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Read More
ShareTweetShareLast month, on Nov 10, 2009 the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta … Read More
ShareTweetSharenote: this piece was originally published on behalf of bnet at http://blogs.bnet.co.uk/sterling-performance/2009/09/23/five-tips-for-b2b-social-media-marketing/ Business brands using social media are starting to see the benefits. But are there any best practices they … Read More
ShareTweetShareOf course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). … Read More
ShareTweetShare http://media-aces.org blog now open Media-aces.org is the blog which will underpin our new club of European social media enterprise experts. This isn’t just another blog about web 2.0, but the … Read More
ShareTweetShare Blogwell in NYC (photo by Yann Gourvennec) The second blogwell presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from … Read More
ShareTweetShare On May 5, 2009 I was invited to deliver a presentation at the Digital Marketing Forum in Budapest, Hungary. The seminar was chaired and facilitated by fellow LinkedIn networker, … Read More
ShareTweetShare social media note: this is an unabridged version of my article publihed on Bnet.co.uk In our previous article about social media, we have described the 8 reasons why managers … Read More
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).
The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with clients mainly in the IT world at the end of the 1980s and the beginning of the 1990s. The approach was no longer demographic but behavioural.
the do’s and don’ts of Internet Blog writing
Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be. This list of do’s and don’ts of Internet blog writing can be used as a Vademecum (literally in Latin ‘come with me’, a manual which you can take with you at all times) for expert Internet writers. It could also be treated as a Charter describing which rules to follow, and each expert should confirm that they have read these guidelines.