Corporate Blogging is Dead, Long live Content Marketing! – 2013 survey results

ShareTweetShareI am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Read More

why big business needs social media … under certain conditions

ShareTweetShare  On May 5, 2009 I was invited to deliver a presentation at the Digital Marketing Forum in Budapest, Hungary. The seminar was chaired and facilitated by fellow LinkedIn networker, … Read More

Social Media: Beyond the ROI issue

The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).

The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.

The Blog Council | Here are a few trustworthy corporate blogs

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

community marketing (part one): UGC is part of the Internet DNA

The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with clients mainly in the IT world at the end of the 1980s and the beginning of the 1990s. The approach was no longer demographic but behavioural.

golden rules for corporate blogging: do’s and don’ts (3/3)

the do’s and don’ts of Internet Blog writing

Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be. This list of do’s and don’ts of Internet blog writing can be used as a Vademecum (literally in Latin ‘come with me’, a manual which you can take with you at all times) for expert Internet writers. It could also be treated as a Charter describing which rules to follow, and each expert should confirm that they have read these guidelines.