Here is a new piece I published on the Community Management Appreciation Day blog yesterday.
I have been on Twitter 7 years today. It seems like it was ages ago. In fact it was ages ago. When I started working in Internet banking in 1996, one used to say that Internet years were like dog years, that they were supposed to pass 7 times faster than real time, as it is believed to be true of animals. I don’t know the truth about canine mammals but Internet years are in fact more like light years than dog years. Yet, the faster it goes, the more things change and the more they stay the same.This Nietzchean proposition will probably sound overwrought to many, but, in fact, my current interactions with clients show that going back to basics is more than just an option. It’s a must have in this period of maturation of social media usage in the workplace, some 10 years or more after its inception.Let’s see why too many people are asking themselves the wrong questions and why rubbing salt on their wounds is of paramount importance.Focusing on the why, not the how!
According to European analyst Lecko, 70% of firms have set up their enterprise social network this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before embarking on creating a single enterprise community? How does cross-organization collaboration (Sales, Marketing, Customer service, etc.) play a role in building enterprise communities? How does enterprise community building differ from traditional community building practices? What impact does enterprise community building efforts have on the bottom line of a business? Are some of the issues which will be raised in this live hangout which is due to take place at 9.00pm CET or 8.00pm GMT. Stay tuned!
This engaging session will dive into the importance of building an enterprise community, best practices to keep in mind, and considerations to evaluate. The panelists will also share insights around the importance of community engagement and enablement and it’s impact on business as we move forward in 2014 and beyond.
From this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts.
By day, Connor manages HootSuite’s community building efforts in North America through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you’ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.
Jeanette Gibson, VP of Community at HootSuite is a social and digital marketer and general tech enthusiast. She’s the former head of social at Cisco Systems, Inc, and currently spends her time between San Jose and Vancouver.
Yann has a long-standing experience in marketing, information systems and Web marketing. He createdvisionarymarketing.com in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon.
Elizabeth Houston Director of Enterprise Community at HootSuite
Elizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft, and EDS. Recently, Elizabeth became the Director of Enterprise Community at HootSuite, focusing on the customer journey and engagement.
Connect with Elizabeth on Twitter at @elhoust or on Google+.
Jaime Stein Senior Manager, Social Media at ING DIRECT Canada
Jaime is the Head of Social Media at ING DIRECT. He developed the bank’s social media strategy and ensures that its communities are engaged. A journalist by training, he’s the former Head of Digital Media at the Canadian Football League where he launched the League’s social media presence in 2009.
Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more functionality, unless mistaken.
Hello Yann Gourvennec,Wow, it’s been almost 2 years since we launched HootSuite. Since then, HootSuite has crossed over 900 thousand users with 1.9 million social networks, and now manages 1 million outbound messages per day with a team of nearly 30 employees, plus we’ve released free mobile apps for several major platforms (with more to come), and forged close partnerships with our friends at Twitter and Facebook… and we couldn’t have done it without you.
A few months back, we let you know that we would start offering both free and paid plans. Since this announcement, we’ve listened closely to your feedback, adjusted plans and are now happy to show you under the hood. We are excited to release these plans as they will allow our talented team to keep building out the functionality you love. Trust us, the road-map ahead is really amazing!
Upgrade today for a 30 day free trial.
Choose the increased features of a Pro plan, or remain with the free Basic account, we’ll love you either way. And we don’t want to rush you so you’ll have 7 days to compare and select your plan.Thank you for your support of HootSuite, we look forward to helping your future social media efforts.
Ryan Holmes – HootSuite CEO, @invoker
P.S. We’re here to help you make the right decision for your needs with these resources:
Plans page – compare the features: http://hootsuite.com/plans
Help Desk – articles about plans: http://ow.ly/33q6m
Twitter Help – questions and comments: @hootsuite_help