ShareTweetShareI have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Read More
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer with a passion for Social Media” on her LinkedIn profile.
ShareTweetSharenote: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor continued from part one, this article will be published in … Read More
ShareTweetShare Blogwell in NYC (photo by Yann Gourvennec) The second blogwell presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from … Read More
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
Telepresence may be on top of the media agenda at the moment, but I don’t think that this will make the need for different types of conferencing modes any less important. On the contrary, the advent of telepresence is breathing life into this entire industry. This is a typical example of a competitive advantage applied to an industry as a whole, as Michael Porter would have it.
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase – originally coined by O’Reilly in 2004 – has been oversold and is now slowly but surely replaced by another buzz word, i.e. ‘Social Media’. Sure enough, I can hear here and there that such association is being renamed… now I understand everything.
the do’s and don’ts of Internet Blog writing
Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be. This list of do’s and don’ts of Internet blog writing can be used as a Vademecum (literally in Latin ‘come with me’, a manual which you can take with you at all times) for expert Internet writers. It could also be treated as a Charter describing which rules to follow, and each expert should confirm that they have read these guidelines.
First and foremost, define the purpose of your corporate blog even before you start writing the first line. What is the objective of this blog? Is it about awareness? Is it intended for you to share knowledge with the community? Is it there to show that your corporation and its experts are particularly good at something? If you are able to answer any of these questions, then you should also know what and how to write in it. Of course, it is possible to maintain a blog just to talk about the weather. But at the end of the day there are very few chances that this is going to benefit your corporation. Eventually, not only will this make your blog ineffective, you may also run the risk of losing your management support. It is particularly advised to target your blog as if it were a standard information vehicle, through a carefully chosen niche strategy.
Once your Corporate stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for Web 2.0) and once they have established how their 2.0 strategy should be articulated (refer to our interactivity matrix), quite a few questions remain: how to create a professional looking blog and how to make it known? How long does it take every day and how many visitors may I expect? Where should my blog reside, should it be hosted or should I put it on my corporate server? What should I do so that it is well indexed by Google and other search engines? What are the do’s and don’ts of Corporate blogging, what are the risks… These are some of the questions that we come across most of the time with regard to corporate blogging. In this article, we will spell out the steps which can lead to proficient Corporate Blogging and we’ll try and address the above questions.
ShareTweetShareThere are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating … Read More
ShareTweetShareProfessional blogger, expert and consultant Klaus Eck from Munich makes an announcement for a forthcoming business breakfast with BASF (a client of his) in which a report will be presented … Read More