Verizon: using crowdsourcing to get products right – or wrong

A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer with a passion for Social Media” on her LinkedIn profile.

Hitachi: making social media work for B2B

Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.

Yahoo! movies summer program: from 200,000 to 1.2 million likes

On Tuesday March 27th, I attended my fifth Blogwell session (overall, this was the nineteenth session!) since the end of 2008, time flies! This session was taking place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only was the view beautiful, the lessons learnt from Yahoo! in their presentation were invaluable. Yahoo! was represented by Robin Zucker, Social Media director for the famous portal company. Her presentation was geared towards their engagement strategy and entitled “ summer movie programs”.

Discovery Channel on Shark Week at Blogwell: “enthusiasts are doing our marketing”

ShareTweetShareDiscovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the … Read More