blogwell
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social media & social networks
Verizon: using crowdsourcing to get products right – or wrong
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
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Marketing & Innovation
Hitachi Data Systems: making social media work for B2B
Sharon Crost is Global Online Marketing and B2B Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco. B2B, it didn’t come as as surprise to me ( I made a presentation…
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social media & social networks
Yahoo! movies Summer program: from 200,000 to 1.2 million likes
This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only…
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social media & social networks
Tyson Foods’ Hunger Relief Program – Blogwell presentation
Tyson Foods’ Hunger Relief Program is a very good social media business case. I was going through my files today and I found this old piece written after a Blogwell event which took place in New York two years ago. So here it is with much delay but I thought it…
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social media & social networks
Amex: members project social media case study at Blogwell
On March 29, at Blogwell, I attended that presentation by American Express Pepper Roukas, on the members project campaign. Amex has focused a lot about brand management on social media, but this particular business case is about how to drive business through social media. Amex: members project social media case study at…
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social media & social networks
Walmart social media and change management
Walmart’s Lisa Thurber presented her internal social media platform called mywalmart.com at the 2011 blogwell session which took place in New York City. Walmart, social media and change management Walmart social media numbers More than a million of registered employees engage on that platform and the site delivers something like…
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social media & social networks
Sabre holdings: the great community race on social media
On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger…
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social media & social networks
Sungard harnesses Yammer to leverage employee creativity
Yammer is big in high-tech. The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the…
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social media & social networks
Discovery Channel Shark Week : enthusiasts are doing our marketing
Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the longest-running television events (23 years!). How do you bring innovation and bring it to another level for Discovery? was the…
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social media & social networks
The Hershey Company on bloggers: smart doesn’t mean big
Bloggers aren’t always better when they have large followings. Smart is better than big is what I learned from the second presentation I attended at Blogwell in Philadelphia on November 9, 2010. It was that of the Hershey Company; not a household name in some parts of Europe so we have…
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social media & social networks
SAP SAPPHIRE: turning a live event into a virtual live event
SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…
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social media & social networks
Creating and embracing a social media culture (ConAgra Foods)
Social media culture is a crucial aspect of social media implementation. Last month, on Nov 10, 2009, the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta so far and have seen a lot of rain…
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