Joe Bloggs still puzzled over blogs
ShareTweetShareThe question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting … Read More
Tag: blogging
Blogcouncil is dead, long live Social Media Business Council!
ShareTweetShareOf course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). … Read More
Social Media: Beyond the ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).
The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.