Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
ShareTweetShareWe recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as part of your digital marketing arsenal as well as the … Read More
ShareTweetShare The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains … Read More
ShareTweetShare Got your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of … Read More
ShareTweetShareNow that we’re on the other side of the New Year, I thought I would share my thoughts on what I feel should be one of the companies’ top priorities … Read More
ShareTweetShareAlmost every demographic group is engrossed in the Web, even if with different levels of participation depending on their profile. Whether they can be considered as creators, critics, collectors, joiners … Read More