Hitachi: making social media work for B2B

Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.

Don’t be prejudiced: b2b is the future of social media!

ShareTweetShareTime and time again, I have heard people say that b2c is better suited to social media than b2b. As a matter of fact, I am not at all sure … Read More