ShareTweetShareLast week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Read More
The next presentation at BlogWell after Ken Kaplan’s Intel presentation and John Earnhardt’s description of what Cisco was doing on the video side, was Andy Sernovitz’s presentation about disclosure best practices. Disclosure is utmost important in social media usage within firms. This ethical issue has to be thought through very carefully by social media managers, and not just by lawyers. “Disclosure is essential”, Andy said, it is “the only way to be successful”. But he also insisted that “disclosure is easy”. It is about “saying you are and who you work for”.