(4/10) My top 10 tips for implementing social media

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

continued from part one, this article will be published in 10 instalments

Four: facilitate, facilitate, facilitate

In order to create a new effective collaborative website, facilitation has to happen at all times, and especially at the beginning of the initiative. Collaborative websites do require that a large volume of information be created upfront in order to attract new visitors before generating collaboration (caution! This content has to be real and not just formal). You will then have to respond to suggestions or comments as soon as they have been added. The Web is about real-time. If the user-producer feels that his suggestions have not been taken seriously, or too late, then he or she will be discouraged and will never come back, or might be tempted to badmouth you on social media platforms. Spontaneity equates to social media politeness because it shows the interest that your organisation is bestowing upon the user-producer.