An Overview of GDPR implementation in France and insights regarding forthcoming ePrivacy in Europe

“You are certainly a little tired of hearing about the GDPR,” announced Armand Heslot of the French national data privacy commission (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing Exhibition on November 20, 2018.  It’s pretty much true, but that does not mean everything about it has been conveyed. He said these words just before giving us an overview of the implementation of the said rules. Since the implementation of the European Data Privacy Regulation in May 2018, there has been a flurry of content poured on professionals which has made them dizzy.The Paris data marketing keynote has been very useful in this regard to take stock of this new law. Though the conclusion is not very clear and the remedy against the malaise of professionals is not completely convincing. Rest assured, with ePrivacy, everything will become even more complicated and hypothetical.

GDPR and ePrivacy
Armand Heslot (right) presented a quantitative analysis of the implementation of the GDPR

Organized on November 20th, the Paris Data Marketing Fair was a must-attend event for professionals in our domain of work. It gave us an opportunity to present our views on a subject that has been on the nerves of many marketers in recent months: the famous GDPR.

The GDPR in Cologne in June 2018: Warten and Sehen Wir (Wait and See)

This reminded me of another conference that I attended and participated in as a speaker in the framework of the eZ Systems 2018 convention and under the auspices of a German association in Cologne in June this year. The GDPR was all freshly launched then. The room was filled with sceptical and lost marketers, including those from Germany and Denmark even, who asked us questions concerning the actual implementation of the GDPR. None of the participants was able to give a satisfactory answer, including the representative of one of the largest German publishing houses. It is therefore interesting to assess this subject a few months later and understand the implementation of this famous regulation to see if we have made any progress in the field, beyond the speeches.

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Social Media tools: the best tools are your eyes and your brains

In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter was.

The ‘dead social media tools society’

Twitter Counter is, or rather was, a tool that allows you to monitor the progress of a Twitter account, including benchmarking an account against another.Among other things, it was used to identify the not-so-wise guys who buy followers.

social media tools
Bygone Social Media Tools

Hereunder is the account of a large CAC40 company, whose name has been blurred intentionally; it’s a bit late to worry about it, because this massive purchase of followers took place 4 years ago.

Twitter Counter was among the most used social media tools

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Why Your Business Should Move to the Hybrid Cloud

An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of processing across both public and private resources.

Hybrid Cloud
Hybrid Cloud is a valid option for more businesses

Here’s why the benefits of hybrid cloud solutions may outweigh other cloud computing alternatives for your business.

Hybrid Cloud vs Regular Cloud

Hybrid cloud operating systems offer businesses owners the best of both worlds.

As opposed to the regular cloud, which requires choosing between private or public, the hybrid cloud is a smart combination of both.

In a hybrid cloud system, part of the cloud is managed on-premises privately and the rest offsite through third-party public cloud resources. This mix provides greater flexibility for businesses and more data deployment options.

To meet the growing needs of your business, hybrid solutions can move data between private and public clouds as your demands and budget change.

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Swipe Up: How to Make Instagram Stories Ads People Want to Click

Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes.

Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition.  Ads tailored to this channel make up and increasing portion of the digital marketing mix, which is reflected in spending across different industries.

And for modern consumers, Stories are a captivating window display to the world, a true haven of discovery. They seek to express themselves visually and take part in something bigger, something that matters. That is why they so eagerly connect with their friends, influencers, and businesses via this booming channel.

The meta-narrative

Creating video ads for Instagram Stories is a novelty trend that started off as a Snapchat knock-off. Despite somewhat humble beginnings, it rapidly gained traction, propelled by the rise of the ephemeral, temporary content.

For marketers, influencers, and entrepreneurs, the floodgates opened when they were rendered able to insert short ads in between these pieces of content. Ads can take the form of 10-seconds photo display or up to a 15-seconds-long video. It is crucial to note right away that they are supposed to fit the Story format and echo its purpose.

They must not disrupt user experience (UX) because people can then tap on the screen and make short work of the advertisement. Also, take into account that the level of activity is off the charts— there are more than 400 million people using Stories feature every day. The million dollar question is how to come up with attention-arresting ads that pierce through the noise and keep UX intact.

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Digital Illiteracy: OECD study highlights the incompetence of users

Organisation for Economic Co-operation and Development

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , is the result of fears or dislikes and not just a lack of access to electronic resources. Hence,web application designers should be considerate of this lack of digital knowledge while creating a user interface. The OECD study mentioned that the computer skills of users are even worse than what the researchers had anticipated. Here are some thoughts on this subject.

What is Digital Illiteracy?

Literacy is defined by the OECD as the ability to understand and use information to expand one’s capacity. In other words, the study reveals that a part of the population does not have the computing capabilities to track and use digital tools.

Digital illiteracy may not only be the result of a lack of access to computers, but also of a lack of knowledge.

This phenomenon is too often ignored by UX (User Experience) designers. With a computer culture more developed than the average, it is difficult to understand the needs of the end-users instinctively, especially if the target audience is large.

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