On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top and I’m number two in the list put forward by account manager Will Greenwood. What I particularly like in this report is the fact that BuzzSumo not only measures the number of followers but also takes into account the actual engagement which is taking place through Social media channels. You can browse the list of top hundred digital marketing influencers according to BuzzSumo from the following URL vismktg.info/top100digitalmarketersinfo.
Top 100 Digital Marketing Influencers according to BuzzSumo
Influencer marketing is nothing new, people have always considered the opinions of their peers as a part of their decision making process. However, the constant rise of social media has caused brands to increase their influencer marketing efforts in recent years, with a 1500% increase in the number of Google searches for “influencer marketing” over the last three years.The rise in popularity of all social media platforms has meant finding the right people to work with on social media can be a long and time-consuming task.
Thankfully BuzzSumo’s extremely handy influencer reports make the whole process a lot easier. I’ve previously spoken about BuzzSumo on multiple occasions before and the Browser Media blog is full of love for their various tools.What are BuzzSumo influencer reports?BuzzSumo’s influencer tool allows you to search for topics, domains, or specific users to find the key influencers from within your industry. These individuals, or companies, are then ranked depending upon their ‘influence’ on the specific area you are searching for.You are able to further refine your list by selecting the type of influencers you want to find (e.g. companies, bloggers, journalists etc.), selecting the locations they are from, and to ensure they are active and engage with their audience.
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They created one of the first mobile games in medicine which is an emergency room interviewed Tony Coop who is the founder of that company to understand better how gaming could be used in education. While we were at it, he explained his strategy and his vision for the future of gaming in training.
From Serious Games to Gaming as a Service for Education
So the idea is that you can teach people serious things through gaming, isn’t it?
That’s perfectly right. We’re beginning to realise that the gaming world is not just a means of entertainment. But what we’re starting to understand as well is that good design in the gaming world involves setting a series of challenges for the participants in such a way that they have to learn.
What is the status of Social media listening? What standard business practices do we witness in the field? Has Social media listening evolved over the years? I wanted to understand how Social media listening was developing and I interviewed Digimind‘s Aurelien Blaha. Aurelien covered the different periods of Social media listening. A particularly broad overview since the Grenoble-based company – now present throughout the World – commemorated its 20th-anniversary last year. To sum everything up in a few words: Social media listening is good, but brands must better listen to their customers. Here is a summary of my interview with Aurelien.
First era: before Social media listening: 1998*-2008
At the time, we were not talking about the social Web; it was the early era of the Web. Shortly after its creation by Tim Berners Lee. The challenge of this period, for businesses, was to find relevant information in a data desert, a world of silence, in fact, and this lasted about a decade.
* date of creation of Digimind in Grenoble
The second era (2008 2018): find the diamond in the virgin forest
On the contrary, the second era of social media listening is known for its surfeit of information. In the middle of the first decade, a whole bunch of companies were founded: Facebook in 2004, YouTube in 2006, and so on. The 2008-2018 period, therefore, spurred a plethora of information. However, the previous day’s mission remained the same, namely, to find relevant information.
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a matter of fact, Forrester has highlighted the lack of involvement of marketers in such projects. This an issue in the United States, and the rest of the World. As I wanted to know more, I have interviewed Thomas Husson on our premises, earlier this month.
Too few CMOs are involved in digital transformation efforts
An interview with Thomas Husson, senior analyst at Forrester
Well, maybe. At the end of the day, it really depends on the CMOs’ remit and what their role and responsibility are within an organisation and obviously, it varies quite dramatically from business to business.
Who are these CMOs you have interviewed?
We surveyed 1,700 marketers globally — mostly senior, 40 percent of which are CMOs — and we asked them about their challenges and priorities. We interviewed a mix of CMOs from large and small organizations, across the globe B2B and B2C, and there are differences obviously, different industries and companies of different sizes. We interviewed CMOs dedicated to customer experience, others own sales, some are members of the executive committee, some have fewer responsibilities…
At the end of the day what we found out is that too few CMOs are really involved in digital transformation. This is a real challenge for them and it’s time that they redefine their role to be more proactive in the digital transformation of their organisations.
Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme places on the planet. I saw his videos and testimonies and was much impressed. How you could get out of this time spent in the hottest Iranian desert in the world where the slightest drop of perspiration evaporates instantly! I interviewed Christian as part of the upcoming AI Paris 2019 exhibition, which will be held on June 11 and 12, of which Visionary Marketing is a media partner. As a researcher, Christian reflects on how humans may adapt to the most profound changes that await us in the coming decades. Artificial intelligence is not the least of these challenges.
You have experienced the most extreme places on the planet, for what purpose?
I have been conducting studies for about ten years now on the human capacity to adapt to new and changing conditions.
I did this because I have been an explorer for quite some time now and I have observed in the field the changes experienced by people who live in these tough climates: cognitive changes, personality changes and changes in the way they function very profoundly.