social media & social networks
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Should brands and marketers leave social media now?
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with a number of issues (fake news and hate speech amongst many other unsavoury things). But this social “quagmire”, to put…
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Instagram: 4 brand strategies in B2B and B2C under the microscope
Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of clarity and fairness, we have matched each Instagram strategy we have studied with its objectives. This brief and deliberately non-exhaustive…
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Community Management needs to come of age … now!
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, Community Management didn’t quite come of age in 2014. Far from that. As a consequence, republishing this post 6 1/2…
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The future of LinkedIn and B2B social media by one of its pioneers
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know what to do with it”, and so on. I must admit that I’m a bit befuddled with that kind of…
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Facebook Page Engagement Is Plummeting And This Is Good News
Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts [Buffer Blog] What a year for Business Pages on Facebook!It sure feels like every time we as marketers…
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Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?
For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? Facebook News Feed Dilemma:…
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5 Social Media Insights For Businesses In 2017 And Beyond
Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social mass media. Judging by the number of tweets and interactions we had on our post, I sense that we had…
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Snapchat is a new social media opportunity for businesses
How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its…
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Can Chinese platform WeChat succeed in its global expansion?
Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network application in China, and its monthly active users hit 650 million in 3Q-2015. Today, it has even become a kind…
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Why social media will never be like mass media
A lot of people confuse social media for mass media. This piece aims at explaining how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects. Why social media will never be like mass media “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite…
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Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
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Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How far can your Twitter bird chirp? I’ve been sharing and…
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