Microsoft at blogwell 3 : listening in the social media era

The first presentation at BlogWell number three in New York, was that of Nestor Portillo, worldwide director of community and online support for Microsoft. There are hundreds of products and services at Microsoft, and by global operations, Microsoft means that it has direct presence in 80 countries. There are many forums in which one can answer questions and initiate conversations, and to be honest, this is not really new to Microsoft.
Internally, there are more than 5000 blogs at Microsoft already, which are aimed at tackling various subjects such as technology, products and services. Some are team blogs, some individual blogs some are Corporate blogs and so on and there are even blogs for some of Microsoft’s VP’s. Mr. Portillo was involved in social media three years ago are, which means actually working on blogs, twitter etc.
  • read on at http://blogs.orange-business.com

why big business needs social media … under certain conditions

 

Kogart House in Andrassy Ut in Budapest - Digital Marketing Forum 2009

 

On May 5, 2009 I was invited to deliver a presentation at the Digital Marketing Forum in Budapest, Hungary. The seminar was chaired and facilitated by fellow LinkedIn networker, Marketing expert and professional presenter Davig Hughes (apparently an amateur surfboarder too). 

The presentation is also made available online at Slideshare.net:

 

enterprise 2.0: are you ready for the Yammer take-off?

this is the latest post from our friend Rob Evans. Rob is an expert blogger and he joined the Orange Blog Live community recently. The reason why I’m relaying this post is that Rob is describing here how Yammer is becoming really big in the business community. Yammer being a new micro-blogging platform to which employees can register using their business e-mail address. The suffix of your e-mail address (@ibm.com, @hp.com etc.) is the tag which will automatically identify you as part of a Corporate community. And it’s true that Yammer is catching like wildfire.

Now guess what! Rob and I got in contact precisely through Yammer and this is how he ended up enlisting in our blog initiative. Did you need a proof that Yammer is a great tool?

Over to Rob now:

Will Yammer follow hot on the heels of Twitter? by Rob Evans (Orange Business Services)

Use of Twitter, the micro-blogging web-site that allows people to post 140-character updates, has exploded in the UK over the last few months; traffic to the site increased by a staggering 974% over the past year according to Techcrunch UK. The site itself now ranks as the 291st most visited site in the UK, and was described by the Telegraph as the best known microblogging site:

Twitter is probably the best known of all the “microblogging” sites, and it has been incredibly popular with geeks and the technorati since it launched in 2006. People post messages to the site, either via the web or by text message, and these “tweets” are forwarded on to their network of friends and contacts

Twitter’s seminal moment in the UK was on the Jonathan Ross show on the 23rd of January . This show marked the return of Jonathan Ross following an “enforced holiday”. Both the presenter and his guest Stephen Fry– a self-confessed geek and blogger- are avid users of Twitter, and on the show they discussed how the site works and how they use it.

>> Read on at the Orange Business Live Blog http://blogs.orange-business.com/live/

The Blog Council | Here are a few trustworthy corporate blogs

Blog Council members working hard under Andy Sernovitz's supervision

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

But this is no news to us. We’ve been going on about that for donkeys’ years. So now is the time that corporations react differently and start real conversations with their ecosystems (in b2b, it’s not just about clients, an average 21 persons are taking part in any one b2b decision in large 1000+ employee companies according to a Marketing Sherpa study).

So, what are the corporate blogs which can be trusted? Here’s the Blog Council’s take on the phenomenon, and guess what?! The Orange Business Live blog is one of them. Cheers to our writers!

The Blog Council | Here are a few trustworthy corporate blogs

Posted using ShareThis

 

Here are some other examples of trustworthy blogs, too (and yes, they are all Blog Council members):

“Video is the medium of the future” Cisco Social Media Expert Announces

In this article we’ll describe the take aways from John Earnhardt’s
presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison – in part two of this post – with our own experience on the launch of our own WebTV at http://orange-business.tv


Video usage on the way up

There has been a lot of talking about that for a long long time, and by dint of spreading the self-fulfilling prophecy we are now witnessing an incredible development of video usage on the Internet. I am not afraid
to say now that WebTVs and videos in general are an absolute must-have for website owners. And it’s not just about YouTube and other social media websites. Of course videos are used and disseminated through this kind of websites. But there are also private WebTVs being set up by enterprises and there are good reasons for this. Big logos are now using this new means of communications to send more direct messages, less top-down, easier to record and understand.

Cisco’s John Earnhardt who was speaking at the BlogWell (http://www.gaspedal.com/blogwell) conference at the end of October 2008 in San Jose, California (BlogWell was an event organised by GasPedal, Andy Sernovitz’s company, and took place at the conference centre of San Jose on October 28, 2008. Andy Sernovitz is also the author of Word-of-mouth Marketing: http://www.wordofmouthbook.com)
praised this new medium quite extensively and gave us insight as to how Cisco is making the most of its use. John is in charge of multimedia on behalf of the American equipment manufacturer.

read more on the Orange Business Live blog