ShareTweetShareIs Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one … Read More
ShareTweetShareA friend of mine is working in the marketing department of a medium sized B2B industrial company. The latter has just over 300 employees and operates on a large network of … Read More
ShareTweetShareIn this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise the impact digital transformation has on sales. … Read More
Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:
Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how:
This is part 2 of a two-part piece dedicated to the major trends in coroporate social media management, which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.
8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale in multi-billion dollar companies (and smaller companies. In this piece which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.
Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.
ShareTweetShare[this post was originally written for the live.orange.com blog] LinkedIn is aiming at keeping its users happy In terms of Social Media, Facebook springs to mind with its 850 million … Read More
ShareTweetShareI have been invited by Eve Mayer Osburn (aka Linkedin Queen) and Mary B. Adams for a chat at Blogtalkradio. Here’s an introductory video to the show (due to take place … Read More
ShareTweetSharereporting live from Orange Business Live in Munich Daniel Thorniley (left) runs his own private business consultancy, but in his own words, he is not a “loser”. He as 235 … Read More
ShareTweetSharenote: this is the continuation of an interview of Synthesio’s Loic Moisand (see part one here). many thanks to Synthesio‘s Michelle Chmielewski for her help with the Englsh version of this … Read More