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ShareTweetShareFor whom is the Facebook news feed? Is it for users or advertisers? the questions isn’t spurious even though you might get very different answers depending on who you ask the … Read More
ShareTweetShareHow many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years … Read More
ShareTweetShareThey say “word travels fast”, but today, it can travel the world in a few clicks. Have you ever wondered where your 140 characters on Twitter fly to? I recently … Read More
Where is Google+ at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! [this post was originally written live from Le Web 12 in London on behalf of the live.orange blog]
“Google search had a very short-lived memory and Google+ has been introduced to change that. Google+ is helping us understand our users betters and provide better services to them” Horowitz said as an introduction. As a proof of how Google wants to improve the user experience of its social media platform, he pointed out that Google Local has been made a part of Google+ for a couple of weeks. “The idea is for Google to improve existing services by enhancing them with the power of sharing”.
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer with a passion for Social Media” on her LinkedIn profile.
On May 16, I attended and delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say the Interactive Central and Eastern European Festival. The change is far from being trivial. As Dragos Stanca, founder of Ronewmedia states, Social Media is no longer new, it’s not just abbout media and the conference has gained enough momentum to gather people from all the region (there were representatives from many other Central and Eastern European countries among the delegates as well as from Western Europe and America). I had prepared an interview for them, which was published in their magazine. Here it is:
I will be taking part in the oncoming Social Media B2C Marketing Summit due to take place in London, on June 25th and 26th and as I am preparing for the event, I took a few moments to dig my teeth into the programme and I realised it’s not a conference but the conference on European Social Media … absolutely packed with extremely high profile social media managers from some of the most prominent European brands. It was high time something was done to catch up with the likes of Blogwell in the USA, and here it is, right at our door, so it’s an event you shouldn’t miss.
ShareTweetSharetoday’s selection is… Edouard Austin’s post on my Live.Orange.com blog in which Thomas Gensemer explains how he helped Barack Obama in the 2008 US Presidential campaign In 2008, Thomas Gensemer, … Read More
On Tuesday March 27th, I attended my fifth Blogwell session (overall, this was the nineteenth session!) since the end of 2008, time flies! This session was taking place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only was the view beautiful, the lessons learnt from Yahoo! in their presentation were invaluable. Yahoo! was represented by Robin Zucker, Social Media director for the famous portal company. Her presentation was geared towards their engagement strategy and entitled “ summer movie programs”.
Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the WOMM company 1000heads down under. Her pitch was about trust and influence and she took the opportunity of this last UK presentation for reinstating quite a few important facts.
A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social media dashboard together, one that would be monthly, more appealing to managers than the weekly slapdash XL fires were produce for ourselves, and yet would be a useful tool for decision-making. Here is – below – its December 2011 version.
As I pointed out in my presentation in Amsterdam, this dashboard is in work-in-progress mode, and will always be. It is not meant to be used to show that we are stronger, better or unduly proud of ourselves but on the contrary, that we aim at doing well and getting better.
5. building a community of community managers
Once all the above principles have been implemented, there is a requirement for all in the organisation to get themselves organised and this is what we have been doing for at least three years now, with a community of community managers which was started by my predecessor, and is known as the “come’in” community. This community of community managers exists online on our internal collaboration platform named Plazza, but mostly, it is a community of people who actually meeting person every two months. In a well-established process now we gather all these people together in a room anything between 50 to 100, we invite renowned industry professionals who give us some of their time and knowledge in order to share with our community. This community of community managers is also working on new projects, building a repository together, establishing the tools which I described earlier on, and last but not least launching campaigns together and exchanging on best practices. In December, we will be going one step further by inviting some of our peers from other corporations in order to exchange and broaden the scope of our discussions.
