Transformation — digital or not —  is about jumping into the unknown.

Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not.

It’s a very different kettle of fish. Here and at in another piece by my good friend Karima Goundiam I’m referring to at the end of this post, one will start to understand why transformation doesn’t equate to change and why it matters.

For a start, what is a transformation? As Ron Ashkenas once put it, people still can’t tell the difference between transformation and change. When you come to think of it, dictionaries are also doing a poor job at defining this concept.

Transformation is about radicality, it’s about disruption, it’s about doing things in a completely different way. Transformation isn’t about change management.

First and foremost, a transformation isn’t a change, it’s a collection of changes.

Continue reading “Transformation — digital or not —  is about jumping into the unknown.”

Startups and Big Businesses: buzzwords, hype and the naked truth with @_thefamily – #irev10x

Big businesses and startups on the agenda … again

Large groups and startups; now there’s a topic that has been on the agenda for so long and even more so for the  5 to 6 years, that is to say since digital transformation has been buzzword de rigueur.

At a startup gathering that took place recently in the historical centre of Paris, Rodolphe Roux — a long time acquaintance and former CDO of Wiko and SEB, now a partner at The Family, a European Startup accelerator and VC — was having a go against digital transformation, buzzwords, hype and the naked truth.

The “Digital transformation” moniker in itself deserves a proper definition, we’ll get back to that later.

Down with the hype, long live the naked truth

And here is the perfect transition to present our new site that we hold dear, on which we have been working hard since the beginning of the year, on behalf of our customer iRevolution [disclosure]: The digital transformation horror museum. Continue reading “Startups and Big Businesses: buzzwords, hype and the naked truth with @_thefamily – #irev10x”

Digital Strategy Success: Think 10X And Nothing Else #irev10X

Before you claim Digital Strategy Success, defining digital strategy is a must

Digital strategy, digital transformation

It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think that everyone hears the same thing when we use them.

This could not be more false. And decidedly, digital (the term ’digital’ in itself can be interpreted in various ways) is keen on quirky terminology.

Digital Strategy Success
Always the inevitable hipsters, digital professionals use such terms en masse without always understanding what they really mean. For fear of being taken for has-beens.

According to Yahya El Mir, co-founder of iRevolution, a really successful digital strategy is when we do it X10! Click To Tweet

In the case of digital strategy, interpretations vary from one expert to another, but you shouldn’t draw the conclusion that it means nothing. That’s why we created the Horror Museum of Digital Transformation with our client, iRevolution.

Digital revolution and digital strategy success

Even if many commentators (remember the Solow computer paradox) do not hesitate to question the idea of a digital revolution, when the proof is in the pudding, nothing much is left but to eat the pudding. Theory matters so little at the end of the process.

So, to define the digital transformation, what it is and what it is not and what it can represent for a company, I interviewed Yahya El mir so that it gives us his point of view.

Digital revolution: the proof is in the pudding

I’ve known Yahya for over 10 years, having met him when he was the CEO of IT services company SQLi. I must admit I was impressed by his field knowledge, his efficiency, his professionalism and his ability to remain humble. It is clear that those professionals who are the most humble are also often the most seasoned.

So, when we had the opportunity to work with him and his teams on the digital transformation horror museum, we found out not surprisingly that we were on the same page, and that we had the right true anecdotes to prove our points.

As the saying goes, with digital strategy as anything else, the proof is in the pudding.

Enough said, I proposed to Yahya to deliver his vision through this piece entitled “A successful digital strategy is when you do it 10X! which provides the background for a series of articles posted on this new blog dedicated to digital transformation. Obviously, all these articles will be teaming with examples.

Digital strategy success is when you do it 10X!

When it comes to digital transformation, you have to be revolutionary and know how to think. The 10X Rule is the path to success, explains Grant Cardone, in his eponymous book. To succeed, you have to thing 10 times bigger, fix objectives that are ambitious and also give you ten times the ability to succeed. Little goals can only lead to little successes.
That is real digital transformation. Let me explain my vision.Digital transformation is a break point – the biggest mistake is to just keep on doing as beforeCLICK TO TWEET At a time when digital transformation is on everyone’s lips, you cannot talk strategically without exploring the importance that digital has in business.

Digital is used to sell, to expand businesses, to communicate with customers … in a nutshell, to do business better.It is a tool that lets us multiply our results 10X– or even 100X or 1000X. Without it, you will have only “digitized” – to put it another way, at best, you will have automated your existing processes, and, at worst, introduced technology for the sake of it, where it adds nothing, just because it is in vogue

Source: Digital strategy success is when you do it 10X!

How Tom Tom achieved its digital transformation with Big Data – #bigdataparis

Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019 keynote entitled “How Tom Tom has evolved from a navigation company to a big data company”.

Tom Tom lives and breathes Big Data

The speaker was Alain de Taeye, Founder of TeleAtlas, Member of the Management Board, Tom Tom. For those who wouldn’t know, Tom Tom is a Dutch company. His pitch was instrumental in my understanding how Big Data moved from a technical topic into a full fledged transformational toolbox reshaping entire industries and businesses.

Such was the promise of Big Data six years ago or more, but few are able to show such impressive results as Tom Tom. Here is how they turned from a B2C company selling navigation devices into a B2B data-driven money machine.  

Tom Tom Big Data
Alain de Taeye is right: we do live in a world driven by Big Data and Tom Tom is leading the show.

The Big data revolution was the subtitle of de Taeye’s presentation and God knows this was a revolution! Tom Tom has changed radically. Here is his account thanks to my notes taken during his presentation. 

Making navigation easier with Big Data 

“At this moment in Paris we are collecting data from users and this is used to make navigation easier” Mr de Taeye said as an introduction to his speech. Tom Tom is well known for its maps and rapidly evolved into a technology company. “The company’s maps aren’t ‘ordinary maps’” however, Mr de Taeye went on.  Continue reading “How Tom Tom achieved its digital transformation with Big Data – #bigdataparis”

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers

For whom is the Facebook news feed? Is it for users or advertisers? the questions isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? A picture of your friend’s new dog, a Buzzfeed article liked by your friend, a viral video, a suggested post promoting a brand, a suggested app. The use of the Facebook news feed as an advertising platform for marketers is growing at a rapid pace, and users see more and more ads on their news feeds. Facebook users tend to express a dislike toward the number of ads invading their news feed. Facebook faces the challenge of creating a pleasant user experience while still generating revenue from their advertisements. Facebook, like most free services, need advertisements in order to succeed. It is a matter of finding the right balance between personal and promotional information.

[Editor’s note: this piece by Diana Mylonas was written towards the end of December 2017 and, for some obscure reason, never published. We are releasing it now with a 7-month delay but its question is more relevant than ever before in the light of recent events. We will be closing this blog temporarily in order to charge our batteries over the Summer and we’ll be back towards the end of August with brand new stories. Enjoy the sun!]

Facebook News Feed Continue reading “Facebook News Feed Dilemma: Is the Feed for Users or Advertisers”