Corporate Blogging is Dead, Long live Content Marketing! – 2013 survey results

ShareTweetShareI am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Read More

Bob Pearson’s “pre-commerce” book now available for pre-order from Amazon

ShareTweetShareBusiness readers, social media enthusiasts, rejoice! Bob Pearson’s forthcoming book PRE-COMMERCE is now available for pre-order from Amazon.  As it happens, the book will be released on March 10, 2011 which, … Read More

Andy Sernovitz: “large companies getting into social media need support and SMBC was the missing piece in that puzzle”

ShareTweetShareLast week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Read More

Start-up of the month : Synthesio describes the 4 types of brands on the web (2/2)

ShareTweetSharenote: this is the continuation of an interview of Synthesio’s Loic Moisand (see part one here). many thanks to Synthesio‘s Michelle Chmielewski for her help with the Englsh version of this … Read More

Likeminds keynote presentations: the ultimate recap

ShareTweetShareLikeminds was this extraordinary event which took place at the end of February in Exeter, UK with a great lineup of speakers (I’m talking about the other participants). The likeminds … Read More

enterprise 2.0: are you ready for the Yammer take-off?

this is the latest post from our friend Rob Evans. Rob is an expert blogger and he joined the Orange Blog Live community recently. The reason why I’m relaying this post is that Rob is describing here how Yammer is becoming really big in the business community. Yammer being a new micro-blogging platform to which employees can register using their business e-mail address. The suffix of your e-mail address (@ibm.com, @hp.com etc.) is the tag which will automatically identify you as part of a Corporate community. And it’s true that Yammer is catching like wildfire.

Now guess what! Rob and I got in contact precisely through Yammer and this is how he ended up enlisting in our blog initiative. Did you need a proof that Yammer is a great tool?

Over to Rob now:

Social Media: Beyond the ROI issue

The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).

The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.

The Blog Council | Here are a few trustworthy corporate blogs

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.