ShareTweetShareI am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Read More
ShareTweetShareBetter late than never. I was going through my files today and I found this old piece written after a Blogwell event which took place in New York two years … Read More
ShareTweetShareBusiness readers, social media enthusiasts, rejoice! Bob Pearson’s forthcoming book PRE-COMMERCE is now available for pre-order from Amazon. As it happens, the book will be released on March 10, 2011 which, … Read More
ShareTweetShareLast week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Read More
ShareTweetSharenote: this is the continuation of an interview of Synthesio’s Loic Moisand (see part one here). many thanks to Synthesio‘s Michelle Chmielewski for her help with the Englsh version of this … Read More
ShareTweetShareIf you haven’t been able to attend the Ragan Social Media summit which took place in San Jose or even online, you can still have a feel of what my … Read More
ShareTweetShareLikeminds was this extraordinary event which took place at the end of February in Exeter, UK with a great lineup of speakers (I’m talking about the other participants). The likeminds … Read More
ShareTweetShareLast month, on Nov 10, 2009 the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta … Read More
ShareTweetShare Blogwell in NYC (photo by Yann Gourvennec) The second blogwell presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from … Read More
this is the latest post from our friend Rob Evans. Rob is an expert blogger and he joined the Orange Blog Live community recently. The reason why I’m relaying this post is that Rob is describing here how Yammer is becoming really big in the business community. Yammer being a new micro-blogging platform to which employees can register using their business e-mail address. The suffix of your e-mail address (@ibm.com, @hp.com etc.) is the tag which will automatically identify you as part of a Corporate community. And it’s true that Yammer is catching like wildfire.
Now guess what! Rob and I got in contact precisely through Yammer and this is how he ended up enlisting in our blog initiative. Did you need a proof that Yammer is a great tool?
Over to Rob now:
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).
The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.