Year: 2016

ROI is a term used to identify the return on an investment. Understanding the ROI helps marketers to evaluate how efficient an investment was. It can sometimes be difficult to compare investments using ROI because not every form of advertisement (especially digital) can be measured and recorded accurately.  It is…

‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and…

Here are six digital marketing challenges and how to overcome them. Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services”…

On October 5th 2016, Yann Gourvennec will be at the ‘Beyond the Web’ conference by eZ System and he will be talking about the evolution of content marketing, social media and word of mouth marketing. His speech will be interactive and very interesting: the audience will be composed of marketeers…

As you might have heard over and over again, digital brings people together. It does that not only in terms of communication, but also for business and services. Yes, you guessed right : I am talking about the sharing economy. Sharing economy, also known as collaborative or peer economy, is all about…

We have all heard of Mozart, Chopin, and Beethoven, but not all of us know Google’s artificial intelligence. Yes, a robot has joined the club. And yes, it plays music. (If the song We are the robots by Kraftwerk is playing in your head right now, it is completely normal, don’t…

As the saying goes, a picture is worth a 1000 words.This morning I came across a presentation by Wakster’s Philippe Ingels. Wakster is a British agency dedicated to the use of illustrations for Marketing. I though the topic was particularly relevant to our readers and so I am sharing his presentation with you.…

How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: Negative SEO or NSEO. The other words associated with NSEO are “De-ranking” and “de-indexing” or, in more common parlance, the…

A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and…

Today, people communicate using social networks, through direct messaging applications. Digital made communication extremely simple. In fact, people build relationships through dating apps such as Smeeters, Tinder or Meetic. A lot believe that it is a desperate way to find ‘the one’. However, some people do not agree: they think…

How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its…

Appearances are often deceptive: Agriculture is an industry that is thought to be very traditional and artisanal, very far from technology and digital. Well, just like some of you, I believed that too. However, I recently discovered that this is not really true. I’ve had the chance to discuss with…