The magic left the building with Jobs

This Is Not What Social Media Was Meant To Be

today’s selection is …

LinkedIn’s Mario Sundar’s piece is, despite its title, not just about Steve Jobs, it’s about the way that PR is done, and the fact that Social Media wasn’t meant to become what it is now. He describes a PR exercise by Zuckerberg and Facebook officials which lacks both the lustre and pizazz of Apple’s classic keynotes. I am not an Apple admirer I must admit, even though I own Apple products and acknowledge that they are beautiful products, but I’m not in synch with the philosophy behind Apple. Yet, Jobs’s keynotes were undoubtedly personal and performed with style. What is most annoying is indeed, as Sundar remarks, all those who try to mimic Jobs’s methods… not always with great success. As pointed out by Herman Mellville: “It is better to fail in originality than to succeed in imitation.

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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One thought on “The magic left the building with Jobs

  1. Pingback: Why Facebook will NOT be “Yahooed” « Marketing & Innovation

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