today’s selection is…
In 2008, Thomas Gensemer, CEO of Blue State Digital, was in charge of the digital campaign for Barack Obama during the presidential election in the United States.
This year, he is once again involved in the campaign, but before the hard part begins, Thomas paid a visit to the Orange headquarters in Paris to explain how the social web can help with modern day politics, and how these skills could be applied to the corporate world. In the last ten years, the rapid growth of digital has given politicians new and more efficient tools to reach and connect with voters.
>> read on at live.orange.com