iStrategy Amsterdam: measuring ROI/ROE in Social Media – #istrategy

As announced in a previous post, I was a keynote at the iStrategy conference in Amsterdam on Oct. 26. Beside the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully fledged slidecast on slideshare. The package also includes a downloadable version of my dashboard at Orange.

Klout Scores: Moveable Goalposts!

Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all, I also realised that all the history of my Klout score had been changed, in George Orwell fashion, like rewriting History. How do you want a serious Exec to believe in such a farce? Making things more accurate is one thing, rewriting historical data is another. I believe that one day – soon – I will stop visiting the Klout portal. This must be a joke!

Angry Birds’ Bergstrom: no one has cracked the value of a Facebook fan –#istrategy

ShareTweetShare This morning the first panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”.  The panellists were : Moderator: Tom Eslinger … Read More

iStrategy Amsterdam : keynote on social media ROI/ROE – #istrategy

As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture on the left-hand side.