Year: 2011
Google plus dwindling, Buzz going and Diaspora begging for money
social media & social networks
17/10/2011
Google plus dwindling, Buzz going and Diaspora begging for money
One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to…
Pepsico: from potato chips manufacturer to innovation incubator
Marketing & Innovation
05/10/2011
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…
All you’ve ever wanted to know about Copyright Protection
Marketing & Innovation
27/09/2011
All you’ve ever wanted to know about Copyright Protection
What is Copyright Protection? The question might seem ludicrous but who knows what the “Berne Convention” is and what particular countries did or didn’t ratify it. It is too often taken for granted that material taken from the Internet is free and can be saved in any form or fashion. This…
Diaspora, the open project to rekindle social media (not to kill Facebook)
social media & social networks
13/09/2011
Diaspora, the open project to rekindle social media (not to kill Facebook)
“Diaspora isn’t about killing Facebook or Google+,” the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web“. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus…
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
Marketing & Innovation
12/09/2011
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
2011 Worldwide Mobile OS market share comparison
Digital technology
09/09/2011
2011 Worldwide Mobile OS market share comparison
2011 Worldwide Mobile OS market share comparison. There are several ways of looking at the market share comparison map by iCrossing. One is to highlight that Apple now has gone over the 50% market share mark in many countries (per below). 2011 Worldwide Mobile OS market share comparison Another is…
Microsoft kills the PC, once again, but it might not work
Digital technology
09/09/2011
Microsoft kills the PC, once again, but it might not work
Microsoft is trying to kill the good ol’ PC once again, but it might not work. As Erik Sherman demonstrates in his piece on the death of the PC. After all, as the late Mark Weiser (the true inventor of tablets) originally came up with his idea of ‘ubiquitous computing‘ in…
Chinese Internet industry ready to grow beyond borders
Marketing & Innovation
01/09/2011
Chinese Internet industry ready to grow beyond borders
China will be the World’s next Internet giant! Which Internet company generates the greatest number of micro transactions for virtual goods on a daily basis? If they were asked this question, most of our Western readers would undoubtedly mention Google, or Facebook and they would be wrong. In this piece,…
Startups Don’t Need Marketing … Or Maybe Later by Fred Wilson
Marketing & Innovation
26/08/2011
Startups Don’t Need Marketing … Or Maybe Later by Fred Wilson
Startups Don’t Need Marketing … Or Maybe Later. Is a piece by Fred Wilson, an NYC Venture Capitalist, about why Marketing isn’t what a startup needs when its initiative is kick-started. Startups need intuition, hunches, “segmentuition” as I often say, not pricy surveys or acquisition campaigns. All of that comes…
New shopping cart being implemented at last … but not by IDEO
Marketing & Innovation
16/08/2011
New shopping cart being implemented at last … but not by IDEO
The new shopping cart is here, at last. In this interesting story, Yannig Roth provides a follow up to the early developments of new style shopping carts as was described in a famous 1998 IDEO video. New shopping cart being implemented at last … but not by IDEO As Roth…
Title of my new social media book to be announced on Blogtalkradio
social media & social networks
22/06/2011
Title of my new social media book to be announced on Blogtalkradio
I will soon unveil the title of my new social media book. I have been invited by Eve Mayer Osburn (aka Linkedin Queen) and Mary B. Adams for a chat at Blogtalkradio. Here’s an introductory video to the show (due to take place on Friday June 24th at 5.00pm CET) and…
Helping employees better perform should be the focus of managers
digital Transformation
15/06/2011
Helping employees better perform should be the focus of managers
Helping employees better perform should be the focus of managers. Despite the fact that his flight was not able to take him further than New York and let alone Munich, Fons Trompenars was brought live from New York by Orange thanks to its network of telepresence rooms. Helping employees better…