my 9 top tips for implementing change – #likeminds (9/10)

my Like Minds keynote on intrapreneurship (9/10)

On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It is entitled “confessions of an intrapreneur”. There are 9 of these anecdotes and tips, which are all used to describe my preferred approach to change management. I have decided to publish the script of my presentation in this blog, starting from lesson number 9 and going backwards to lesson number 1 and then the introduction.

Stay tuned and use the following URL shortener [] in order to collect the entirety of the blog post

lesson no. 1: change begins with a prayer 

  • … the serenity prayer to be precise; which I first noticed in Kurt Vonnegut’s Slaughterhouse Five, when Billy Pilgrim has this sign posted above his desk in his office stating:“God grant me the serenity
    to accept the things I cannot change;
    courage to change the things I can;
    and wisdom to know the difference.

    if I believe it’s been adopted by Alcoholics Anonymous too … 

Anecdote: implementing the Sale Force Automation system at Unisys at the beginning of 1992 with my new boss who told me “ok for you to get the job, but don’t change anything about the method”. So I didn’t, let the project fail, then proposed a new method, and succeeded in less than 4 months in implementing a new system throughout Europe. I didn’t choose to change what I couldn’t change, I just proposed the right solution at the right time, i.e. when and only when my boss realised that the old method wasn’t the right one. Besides, I didn’t have to criticise it, all I had to do was to put things right.

[Chrysalis photo, Some rights reserved by Odd_dog]

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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