my 9 top tips for implementing change – #likeminds (8/10)

my Like Minds keynote on intrapreneurship (8/10)

On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It is entitled “confessions of an intrapreneur”. There are 9 of these anecdotes and tips, which are all used to describe my preferred approach to change management. I have decided to publish the script of my presentation in this blog, starting from lesson number 9 and going backwards to lesson number 1 and then the introduction.

Stay tuned and use the following URL shortener [http://bit.ly/likemindsyag] in order to collect the entirety of the blog post

lesson no. 2: think big and start small

  • one of the commonest mistakes is to try and change the whole world in one go… too fast, too big, too early
  • most people hate change, despite all the talk about innovation, letting sleeping dogs lie is reassuring, and change creates – in most people – anxiety, the fear that things may longer be as they were, the risk for them to become out of touch, to be left on the side, to be taken out of their own comfort zone and into the red (the zone in which people think that they are no longer in control, that they are losing touch, becoming incompetent and eventually … will be made redundant, even with no real reason)
  • hence change has to be implemented step by step, starting little and getting bigger, in order for people to reassure themselves that they can be part of that change and not be threatened by it!

Anecdote: I am in the process of overhauling the orange.com website but our ambition goes way beyond that. What we aim at is the establishment of a group-wide governance which will give more leeway to all our entities/countries while ensuring better consistency and maximising our Web IT spend. Although it’s a no-brainer, it would be stupid to start with the biggest websites, so we are slowly but surely adding small websites to our platform, therefore showing that our new Website factory is not a threat but a tool for all to benefit from.

[Chrysalis photo, Some rights reserved by Odd_dog]

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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