my 9 top tips for implementing change – #likeminds (10/10)

my Like Minds keynote on intrapreneurship (10/10)

On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It is entitled “confessions of an intrapreneur”. There are 9 of these anecdotes and tips, which are all used to describe my preferred approach to change management. I have decided to publish the script of my presentation in this blog, starting from lesson number 9 and going backwards to lesson number 1 and then the introduction.

This is the final post in this series. Use the following URL shortener [http://bit.ly/likemindsyag] in order to collect the entirety of the blog post

session synopsis

no slides

  • I have to apologise for having no slides for this presentation. I tried to figure out a reason why I should add some but couldn’t go beyond the need to show some nice pictures, I don’t believe that what I have to say – mostly derived from my day to day experience in these few years that I have worked – is worth being plonked into PowerPoint slides, it doesn’t add any value and besides, by refusing to show slides and pictures, I’m certain that I’ll get all your attention,
  • “The problem with the French is that they don’t have a word for entrepreneur” George W. Bush is reported to have said to Prime Minister Tony Blair during a discussion about the French economy. Although this is mostly hearsay and not proven that George W Bush actually said that, this Bushism has being recycled a great deal of times on the Internet and beyond. But I am here to guarantee that this isn’t true; the word exists and we even have another word, intrapreneur, derived from the first, which describes those people who attempt new things in large organisations, implement change, move things forward; relentlessly …
  • I am such an intrapreneur and I like it. Maybe this is because I dreamed of being and entrepreneur and haven’t had the opportunity as yet. Regardless, change is part of my business life, I love to change things, have always done, will always do. I believe it must be like a second nature. I can’t help it even though sometimes I think it would be a lot safer and more straightforward for me if I chose to let things be.
    • Intrapreneurs love to bridge the gap between thinkers, researchers, developers and those who run everyday business operations.
    • Intrapreneurs are doers, they like getting things done, they like it when the rubber meets the road…
    • I am like that too
  • Scott [note: one of the organisers and the co-founder of Like Minds] decided that I should make confessions about this need to launch new projects, push new boundaries, and implement new things for the large companies which I have worked for or with.
    • Yet, the word “confessions” – if I believe the Cambridge dictionary – means that one has done certain things wrong, committed a crime or a sin, and I’m not quite sure about that choice of words
    • Granted, many a time being an intrapreneur means that one fights against established rules, battle against resistance, overcome obstacles
    • But intrapreneurs aren’t trouble-makers, because true intrapreneurs always act for the common good.
  • I believe that the reason why I’m talking to you about this today is coming from an initial discussion at the Like Minds Summit at Bovey Castle in March 2010 with a few alumni, including our much regretted friend Trey Pennington, to whom I would like to dedicate this presentation
  • our subject was “how to implement social media in enterprises” and I soon realised that my experience was shedding a different light on that topic because I am an insider, I did this for years on end, and whether it be with social media or any other thing doesn’t make a difference at all.
  • It’s more difficult to change things if you are in a big organisation. Setting up a blog for a small organisation is a no brainer. You just go to wordpress.com and set up your space in a matter of minutes … you cannot do it exactly like that if you are the legal representative of a large company, mostly when it has gone public! It’s more complex, there are rules to comply with and obstacles to overcome. It’s easier to stay from the outside and just issue recommendations. I know, because I too worked as a consultant for many years … and yet it is also very frustrating because a consultant who issues recommendations is seldom the one who is commissioned to implement the change!
lessons learned
  • So here is my confession, that is to say a few lessons which I learned while implementing change and are my guiding rules for intrapreneurship. For each of these lessons I will give you an example, if time allows.

This is the final post in this series, which was posted starting from the end. Use the following URL shortener [http://bit.ly/likemindsyag] in order to collect the entirety of the blog post

[Chrysalis photo, Some rights reserved by Odd_dog]

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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