my 9 top tips for implementing change – #likeminds(4/10)

my Like Minds keynote on intrapreneurship (4/10)

On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It is entitled “confessions of an intrapreneur”. There are 9 of these anecdotes and tips, which are all used to describe my preferred approach to change management. I have decided to publish the script of my presentation in this blog, starting from lesson number 9 and going backwards to lesson number 1 and then the introduction.

Stay tuned and use the following URL shortener [http://bit.ly/likemindsyag] in order to collect the entirety of the blog post

lesson no. 6: always respect people

  • E-mail should always be used as a last resort. The right method is to favour human discussions over everything else. If people are in disagreements, then they should talk and express themselves openly over these disagreements rather than bicker and send each other useless e-mails which waste everybody’s time! 

Anecdote: Recently, I had to work on a very important subject related to the governance of our domain names at Orange worldwide. This particular issue was a thorny one because people had debated about the subject for the past 2 years. We were in a situation whereby people were negotiating on positions, not on facts, and regardless of the common good. I spent a couple of months talking to all these people individually, making them realise that we had to converge towards a solution, and whenever we were disagreeing, exposing the case of our disagreements clearly and debating them in a human and positive fashion, face-to-face or on the telephone. Eventually, after a couple of months, we were in a position to call on a new meeting in which a decision could be reached. Detractors exposed their views in front of the entire group, decisions were put to vote, and eventually, those same detractors came to me at the end of the meeting, saying: “this decision was exactly what we wanted”. It has to be stated that the decision which was reached, was exactly the opposite of what the detractors themselves were proposing in the beginning. What we had reached is a consensus and we have a built a long-lasting relationship based on trust and camaraderie.

[Chrysalis photo, Some rights reserved by Odd_dog]

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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