my 9 top tips for implementing change – #likeminds(2/10)

my Like Minds keynote on intrapreneurship (2/10)

On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It is entitled “confessions of an intrapreneur”. There are 9 of these anecdotes and tips, which are all used to describe my preferred approach to change management. I have decided to publish the script of my presentation in this blog, starting from lesson number 9 and going backwards to lesson number 1 and then the introduction.

Stay tuned and use the following URL shortener [http://bit.ly/likemindsyag] in order to collect the entirety of the blog post

lesson no. 8: act swiftly

  • Most organisations tend to reinvent themselves every 6 months. I have seen very few people actually like the idea, but this is nothing you can resist, and you rather have to put up with this and make the most of the opportunities it offers,
  • This means that if you want to implement change, you had better do it within this six-month period. 3 months is even a better period, as it allows you to show positive and effective changes to management, complete with results and proof of concepts, for them to prepare the forthcoming reshuffle described above,
  • Preparing your projects and teams to move forward like this, will ensure that you are part of the new organisation; rather than having to submit to the change decided by others; it is better for you to drive that change instead.

 

Anecdote: when I implemented the new IT security blogs at Orange business services in 2008, my first instructions were that I was not supposed to be touching the blogs. Yet, I managed to find some change agents in the course of three of four weeks who made it possible for me to implement my new vision very quickly. I sold the idea of expert blogging a couple of weeks later (elevator pitch) and then went on to implement them very quickly, laying the stress on the deliverables and the content, rather than spending years on end on IT delivery. In order to speed up the process, I went on straight to a software as a service solution (typepad), even though that was not the optimum technical solution (i migrated it a little later), but it was a good enough solution to land a result very quickly, prove my point, show some positive and immediate results, issue a press announcement, establish the change within the organisation, and build brand content for the long-term.

[Chrysalis photo, Some rights reserved by Odd_dog]

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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