Thorniley updates us on the state of the global economy

reporting live from Orange Business Live in Munich

Daniel Thorniley (left) runs his own private business consultancy, but in his own words, he is not a “loser”. He as 235 Corporate clients even though he is on his own. He was able to acquire so many clients because he knew them through partnership and trust and he had known them for many years.

How’s business?

What is going on in the world. The IT industry is doing well ane even extremely well in emerging markets. Pharmeutical and health is doing vell. Industrial and b2b products are doing rather well but b2c is more sluggish. There are several reasons why business ie emerging slowly from recession:

Reason 1 is that the banking sector is not yet functioning properly. Big companies need banks to borrow money. Whereas emerging countries like China or India are trying to slow down growth, western countries would like to be able to borrow more money to whip up the economy,

Consumption is strong in many emerging countries, but in many others like Britain, consumers are not doing that well. Interest on savings is very weak, unemployment is coming down slightly but is still strong. In the US, 9-10% of workers are jobless. But what is the average number of hours worked in US is the lowest number since 1945 with only 32 hours per week (37.5 hours in Austria, 35.6 in France, UK 41 hours). Just because people have been kept in jobs in the US doesn’t mean that they are happy and ready to spend more. The value of the housing market has fallen dramatically since 2006. The Greek issue shot up because of corruption and misspending.

BRIC should include Mexico too!

BRIC should also include Mexico. Emerging markets are low volume, fast growth, whereas western countries will be high volume and low growth. We cannot apply our western patterns to the emerging markets. In the middle East, competition is coming from new markets (BRIC and Eastern and Central Europe) competing on low quality and prices.

Thornliley’s advice for working in emerging markets

Daniel Thorniley delivered the following advice to companies which want to do business properly in emerging markets:

  • Don’t overburden yourself with KPI’s
  • talents in the emerging markets are great! give more independence to local staff on the ground
  • avoid short-termism: Quarterly reporting isn’t working in the emerging markets
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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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