Making A List. And Checking It Twice; Gonna Find Out Who’s Naughty And Nice…

Our years aren’t measured in just months and days, but in the intensity of our experience.

November 15th wasn’t quite a day like the others. Woken up in our New York City hotel room by an SMS alert at two in the morning, we learned that the police were evacuating Zuccotti Park. We consequently changed our morning’s plans and decided to visit the sights of Lower East Side. The protestors were now everywhere but occupying Wall Street, the movement’s sympathizers and the curious provided quite a spectacle. This circus atmosphere clashed sharply with the peculiar beauty and eerie silence of the 9/11 memorial just a street away. The dissonance between the two left us both dwelling on the past and wondering about the future, and convinced more than ever of the need to focus on what’s important.

about “tweetable” marketing “truths”

Pamela Vaughan’s highly enjoyable “truth vs. myth” tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash “bought from someone else” things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun’s Myths of Innovation opus.

5 tips for organising social media teams in large organisations (5/5)

5. building a community of community managers

Once all the above principles have been implemented, there is a requirement for all in the organisation to get themselves organised and this is what we have been doing for at least three years now, with a community of community managers which was started by my predecessor, and is known as the “come’in” community. This community of community managers exists online on our internal collaboration platform named Plazza, but mostly, it is a community of people who actually meeting person every two months. In a well-established process now we gather all these people together in a room anything between 50 to 100, we invite renowned industry professionals who give us some of their time and knowledge in order to share with our community. This community of community managers is also working on new projects, building a repository together, establishing the tools which I described earlier on, and last but not least launching campaigns together and exchanging on best practices. In December, we will be going one step further by inviting some of our peers from other corporations in order to exchange and broaden the scope of our discussions.

5 tips for organising social media teams in large organisations (4/5)

4. using tools as platforms for change

Social media is a difficult discipline which requires many different tools for management, monitoring and statistics. Using your team’s expertise, you can build credibility and offer tools which could exponentially equip your entire organisation, therefore improving cross channel communications and mutual help. These mutualised tools can therefore serve also as a basis for the implementation of the multiple hub and spoke organisation. At Orange, we have been able to work in those directions more than once.

5 tips for organising social media teams in large organisations (3/5)

3. structuring your own social media approach

… is the first step. First one has to foster usage and establish credibility, second educate, evangelise and support. Social media guidelines are made for that. They are a tool aimed at encouraging best practices, rather than a weapon of mass destruction of your enterprise team spirit. This is why I didn’t want to have Social Media Guidelines posted at the beginning of our Social Media endeavours. Instead I thought it was best to foster usage, gather a number of like-minded people who would contribute to the same platforms in a collaborative manner.

It is any wonder that the strongest community on our internal collaboration platform is that of our experts who are blogging on the Orange Business Services platform (http://blogs.orange-business.com)? Right from day one, we started to structure this initiative in a decentralised way, ensuring that our experts were empowered in order to create user generated content. Now, this has created motivation and enthusiasm amongst the teams who are more than ever determined to keep this new media. Once and this empowerment has been established, then and only then can we deploy our social media guidelines, as was done in early October 2011; they are also made available to all viewers at http://orange.com/smg.

5 tips for organising social media teams in large organisations (2/5)

This is part 2 of the synopsis of my Figaro Digital presentation in London on November 23, 2011. In order to gather all parts, click or use the following short link: http://bit.ly/figaroyag11

[all photos by Yann Gourvennec: http://bit.ly/picasayann]

In Social Media as in many other areas, we are learning as we go along, but we have discovered that there are certain methods which worked well for us and I will be sharing them with you today. We aren’t probably doing everything right, but we are learning every day and experimenting a lot. As I keep saying, there is no such thing as a social media expert, we are just social media practitioners.

2. it all starts with your team

Team involvement is key. It’s the foundation for sound change management. First, one has to establish credibility, then find change agents, and last but not least, ensure that one educates, encourages and supports employees. The coordination team is at the centre of the hub and spoke approach.

5 tips for organising social media teams in large organisations (1/5)

This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience at Orange.

This is part 1 of this presentation. In order to gather all parts, click or use the following short link: http://bit.ly/figaroyag11

[all photos by Yann Gourvennec: http://bit.ly/picasayann]

Red tape is good for business!

Today’s selection is…

An article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster).

Time Regulation diagram
In this article, Time magazine have produced their own info-graphic from data taken from the World Bank, OECD and the IMF.

Their diagram (thumbnail picture on the lefthand side, buy a reprint for details) shows that it’s easier to do business in many countries in which it is customary to say that it’s not easy to do business.

Beyond the obvious first two contenders (US and UK) we find countries not always hailed for their lack of regulations like Saudi Arabia, Australia, Germany, Japan… And France!

Welcome to the API jungle – part II – what Brands should do

The API landscape is extremely dynamic. The following 2 diagrams taken from ProgrammableWeb describe the most common APIs which are used in order to build mash-ups. They show the dominance of major historic players (check the “see all time” diagram) but also the more recent rise of new players such as Twilio in the recent past (last 14 days), as well as the convergence of Cloud Computing and Telecom.

Welcome to the API jungle – part I – a surfeit of APIs

As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain these numbers are completely outdated. I agree that, Dear Developers, these numbers are still very far from your ‘Ocean of Apps’ but this new ecosystem nevertheless starts to look like a ‘Jungle of APIs’.