What’s next after Social CRM: VRM

We haven’t yet had time to get used to Social CRM that new concepts are already flourishing. Here is a piece written up by one of Orange lab’s experts based in San Francisco, whic I am relaying fro the Orange Business Live blog:

Fresh from the Gartner Customer 360 Summit in Los Angeles, the message was clear: ‘social’ is here and it’s not just about connecting with friends and old classmates, it’s permeating the Enterprise and transforming how business is done. With people spending 22% of their time online in social networks, progressive companies are augmenting their existing CRM tools and processes to engage customers in blogs, forums, wikis and public social networks like Twitter.

With growing ‘customer power’ the balance is shifting from marketing-led sales to a more consumer-driven dynamic and while Gartner’s story ended at SocialCRM, a few of the analysts hinted at what may be next, and that’s what I’ll be looking at today.

>>> READ ON Julian Gay’s article at BLOGS.ORANGE-BUSINESS.COM/LIVE

Follow me

Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
Follow me

2 thoughts on “What’s next after Social CRM: VRM

Comments are closed.